New Release — This is Not Caffeine

Bestseller: This is Not GABA.

Finally Back in Stock: The Hormone Discovery Set.

Explore Fragrance by Emotion.

Hormone Paris
Esxence 2026 — June 3–6, Milan

Hormone Paris is going to Milan.

Series Variant 001 — world premiere. This is Not Caffeine on show. Find us there.

Explore the Event
Hormone Paris
Activation · Clarity · Invigoration

This is Not Caffeine

The first release from the “This is Not Sensory Compounds” collection.

Explore the Fragrance
Hormone Paris
Eight fragrances. Eight emotional states.

This is Not Neuro Compounds

Inspired by neurochemistry. Interpreted through scent.

Explore the Collection
Hormone Paris
Navigate scent by how you want to feel.

Fragrance, indexed by effect.

Explore Hormone’s system through emotional effect rather than note structure.

Find Your Emotion
Selected expressions from across the system.

Featured Formulations

New Release

This is Not Caffeine

A bright, activating composition
inspired by caffeine.

Bestseller

This is Not GABA

A calming composition designed to
quiet sensory intensity.

Find Your Signature Scent

This is Not Testosterone

A grounded, confident composition
with depth and restraint.
Explore by Emotion.

Discover fragrances by their perceived emotional impact.

Calming
This is Not GABA

This is Not GABA

Parfum · 100ml
€200,00
€200,00
Discovery Set (This is Not Neuro Compounds)

Discovery Set (This is Not Neuro Compounds)

8 x 6ml Vials
€90,00
€90,00
This is Not Melatonin 06

This is Not Melatonin 06

All-Over Spray · 100ml
€85,00
€85,00

Focusing
Discovery Set (This is Not Neuro Compounds)

Discovery Set (This is Not Neuro Compounds)

8 x 6ml Vials
€90,00
€90,00
This is Not Caffeine

This is Not Caffeine

Parfum · 100ml
€200,00
€200,00
This is Not Melatonin 05

This is Not Melatonin 05

All-Over Spray · 100ml
€85,00
€85,00
This is Not Melatonin 04

This is Not Melatonin 04

All-Over Spray · 100ml
€85,00
€85,00

Strengthening
Discovery Set (This is Not Neuro Compounds)

Discovery Set (This is Not Neuro Compounds)

8 x 6ml Vials
€90,00
€90,00
This is Not Testosterone

This is Not Testosterone

Parfum · 100ml
€200,00
€200,00
This is Not Melatonin 02

This is Not Melatonin 02

All-Over Spray · 100ml
€85,00
€85,00

Radical transparency.
Ingredients, allergens, safety data, and scientific references — clearly presented.

Explore Transparency
1 2 3

Functional All-Over Sprays

This is Not Daily Modulators

1
This is Not Melatonin 02
This is Not Melatonin 02
€85,00
€85,00
2
This is Not Melatonin 04
This is Not Melatonin 04
€85,00
€85,00
3
This is Not Melatonin 07
This is Not Melatonin 07
€85,00
€85,00
Hormone Paris
Eight fragrances. Eight emotional impressions.

The Hormone Discovery Set

A structured introduction to Hormone’s olfactive system.

 Discover the Set

As Seen In

“Drawing on peer-reviewed research to explore how scent interacts with the brain's limbic system — shaping mood, memory, and emotion.”

— Harper's Bazaar Arabia

“Sweetness can also be smart, and science can, indeed, smell beautiful.”

— Grazia Middle East